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Why you should use CRM ?

Written by Girijalaxmi Mishra on Aug 11, 2016

Customer relationship management refers to practices, strategies and technologies use to manage and analyzes customer interactions and data throughout the customer lifecycle, with the goal is to improving business relationships with the customers, assisting in customer retention and driving sales growth.

Many companies storing their customer data by using spreadsheets, and I keep asking myself why. Spreadsheets get lost, they get out-of-date and they might fall into the wrong hands.Business cards are important for collecting customer data. These customer`s strategies miss something important collaboration. The customer database increases in value when everyone works together it with essentials.

Here is why the value of your CRM is so great:

CRM is vital to build and maintain strong, loyal relationships with prospects and customers. It allows a company to guide their interactions with their prospects and customers, which will mean their team will always know where they are with the lead or customer, what they want and within the sales pipeline what the next stages.

There are many reasons to why CRM is important for small businesses, but here are 3 reasons why the correct CRM is implementing for a company is important to their success, these are:

  • Increase profitability
  • Increase productivity
  • Improve customer service

Values of CRM:

  • It allows you to register your contacts and leads. You never know when a lead is ready to buy from you. Probably not today anyway. It is never too late to start organizing your contacts and customers. You need some basic divisions to make your data efficient so that you can implement the CRM strategy to fulfill their needs. You need categories like lost customers, customers, prospects, suppliers, partners, potential partners, influencers and inactive customers.

  • You can track all customer interaction & history– from everyone in your company. Next time you talk to a customer or prospect, when you know what talking about the company is. You can get the person to feel seen and important. Emails should be in your system, and not in each person’s mailbox.

    If you've wanted to look back and see everything on a particular contact, the stream of communication between you , them and other members of your business then you need a CRM. Customer relations systems help keep all their conversations in one place and make it easy for quickly look back in time and see how things have progressed And you can learn from your history.

  • It makes your most valuable asset – the customer data – remain. People change jobs. You have experienced someone leaving you, and nothing is left behind? The sales pipeline wasn’t up to date. The important contacts wasn’t registered. The contacts wasn’t updated – because all relevant information was stored locally. Don’t let it happen to you.

  • Competition helps business- It's never fun to feel like you're going at it alone. And competition helps a business. CRM has leader boards and goals to help with just such a thing. And everyone wins when that happens.

  • Never lose your data- If you use memo books, notepads, calendars, and other systems for tracking your data then the odds are high that you are going to lose it at some point.They can be stolen. A web-based CRM lets you effectively protect your data from being lost and data backups you'll never lose your data.

  • Organized Track your tasks and events- Calendars are important, way and more important than emails with dates in them. A CRM will help you keep track of every task to the appropriate customer or lead.

    You may claim that you can manage your business using email, calendar systems, and task management system but you'll miss the big picture. Organizing all your information into one system gives you that big picture.