Lead represents any person or organization that a company might have the potential to do business with. In fact, creating a Lead document of information about a new lead is often the first step users take in the sales process.The Lead article is often thought of as a alternate entity. As the sales process progresses, a lead is ideally converted to a contact, account and opportunity. This conversion represents that a contact or organization is no longer just a lead, but which you are likely to do business with. The length of time your lead remains a lead is dependent on how the business cycle works within your organization. You may nurture a lead for a long time before you convert it to an account, or this may happens very quickly.
Elements of a Lead:-
The lead record contains basic data such as the contact information, organization name, or how a lead was developed (often called the Lead Source). Organizations often customize the lead record to collect data significant to their sales process.
Basic contact information:-
This includes first name, last name, job title, company name, email addresses, contact preferences, and phone numbers.
This field will indicates how your lead was generated. These should be specified by a broad category rather than a specific movement.
A lead will have three status types.
An open lead indicates that it is available for a sales influence to take it through the lead qualification process. After this process, it will be either qualified or disqualified.
A disqualified lead indicates that the lead is not a good candidate for sales opportunities.
A qualified lead may be converted to a Account,Contact and/or Opportunity( Learn more about qualifying leads).